// Magic Edge, Inc.
Founder / Leadership
► President & CEO
Don Morris
Don founded Magic Edge in his San Carlos garage, designed the 3-axis motion base, and hand-built the enclosed fiberglass passenger capsule. He led the company as CEO for five years while opening four entertainment centers, and holds patents in both simulator motion-base and capsule design. Across two decades he has designed two further generations of motion simulators — with careers in engineering and operations leadership at Electriq Power, Proterra, Sun Microsystems, Wyse Technology, and Hewlett Packard along the way.
Background
Electriq Power
EVP, Engineering & Operations · Acting CFO
Responsible for hardware and software engineering and worldwide sourcing of all components — batteries, inverters, and contract manufacturing — plus material purchases, inventory, assembly, test, and shipment of all products. As acting CFO, managed the company’s cash needs, consolidated and presented expenditures, hires, and capital and inventory purchases for board approval, filed corporate taxes, and generated the company financials for investors, including the 5-year revenue plan and cash-flow projections.
Proterra
VP of Engineering · Employee No. 4
Led development of the 72kWh lithium-titanate battery system, the battery management system, the all-electric drive train, and the design, build, and installation of the 250kW fast-charge system. Responsibilities also included all aspects of the composite bus-body design and manufacture.
Magic Edge, Inc.
Founder & CEO
Founded Magic Edge in his garage in San Carlos, designed the 3-axis motion base, and hand-built the enclosed fiberglass passenger capsule. Headed the company as CEO for five years while opening four entertainment centers — Mountain View CA, Tokyo, Sydney, and Boston. As computer technology advanced, designed two additional generations of motion simulators over the following twenty years, holding patents in both motion-base and capsule design.
Sun Microsystems
Manufacturing Leadership
Responsible for the manufacture of all Sun computer products, with annual shipments totaling more than $2.3B. Managed an organization of 200 engineers and 400 manufacturing managers and production personnel, with an annual budget over $40M. During his four years, company revenues grew from $180M to $2.3B while maintaining an average growth of 25% per quarter.
Wyse Technology
Managing Director, Taiwan Operations
Gained offshore management experience during a one-year assignment leading the Hsin Chu, Taiwan computer manufacturing operations. Managed more than 400 employees across three facilities and was responsible for $175M in worldwide shipments of personal-computer and terminal products, with strong skills in securing supply sources domestically and offshore.
Hewlett Packard
Engineering Section Manager
Over ten years in HP research and development, advanced from a member of technical staff to Engineering Section Manager. Successfully headed development of the HP75C portable computer, managing an organization of 35 engineers spanning software, CMOS chip design, and all electrical and mechanical design — then managed its manufacturing, including four weeks in Singapore during the technology transfer and offshore manufacturing start-up.
Education
Stanford University
Graduate School of Engineering. Two years of graduate-level electrical-engineering coursework in control systems, before Hewlett Packard asked him to move to Corvallis, Oregon to head the HP75C development.
University of Illinois
BSEE, Urbana. Graduated magna cum laude, Bachelor of Science in Electrical Engineering.
Bradley University
BSME, Peoria. Graduated summa cum laude in Mechanical Engineering. Member of Tau Beta Pi and Pi Tau Sigma; Continental Can tuition scholarship; Illinois State Mathematics and Chemistry Scholar.
// 44 issued patents
Patents
D333,226 · 7,384,232 · 7,913,341 · 8,230,539 · 8,590,159 · 9,252,417
D482,927 · 7,533,434 · 7,913,342 · 8,234,737 · 8,621,696 · 8,925,131
D492,621 · 7,533,433 · 8,032,963 · 8,250,693 · 8,631,529 · 20100025132
5,388,991 · 7,533,432 · 8,122,552 · 8,359,691 · 8,635,729 · 9,352,658
5,507,647 · 7,681,272 · 8,122,553 · 8,434,181 · 8,832,893
6,602,041 · 7,766,127 · 8,132,281 · 8,438,683 · 8,938,837
6,971,834 · 7,870,631 · 8,166,594 · 8,533,884 · 8,943,631
7,326,024 · 7,896,134 · 8,181,300 · 8,578,536 · 8,887,337
“Two decades on, the technology has finally caught up to the idea.”